BOSS relocating to Mercury Mall:
November 3rd 2023
BOSS relocating to Mercury Mall:
VF GROUP unveils exciting brand’s relocation in Malta
Prepare to be captivated by an exciting and transformative shopping experience
as the world-renowned premium brand, BOSS, unveils its new store in the heart of
the Mercury shopping district. Operated by VF Group, the BOSS store is moving
from 2, Ross Street, St. Julian’s to a larger home, symbolizing the brand’s
commitment to offering an unparalleled and memorable journey for all our
esteemed guests.
As the curtains rise on this highly anticipated relocation, we invite fashion
enthusiasts and trendsetters alike to discover the launch of its womenswear
collection for the first time in Malta in the new BOSS store. A fusion of design and
style, this exceptional retail space embodies the essence of the brand’s new visual
identity, featuring a captivating color palette of black, white, and camel, creating
a warm yet sophisticated atmosphere that complements the premium collections.
Customers may learn more about the collections and get outfit suggestions thanks
to the seamless integration of digital touchpoints. Upon entering the store, there
will be a spacious seating area and a service counter. Customers are invited to
experience hospitality the BOSS way by relaxing, and enjoying a drink or coffee.
With a focus on quality and design, the BOSS brand curates 24/7 looks for both
men and women, offering a range of clothing from business to smart casual,
casual wear to athleisure, as well as an array of shoes, accessories, bodywear, and
hosiery. Boasting an expansive 400 square meters of retail space over one floor,
the new BOSS store located in the piazza within Mercury will be double the size of
the original footprint, making it the ultimate fashion destination on the island.
VF Group, the visionary behind this transformative project, continues its storied
journey in the world of premium and luxury retail. With the launch of the new
BOSS store, VF Group takes another stride towards shaping a brighter and bolder
future for the local apparel market.
As we prepare to unveil the new BOSS store, we invite everyone to join us in
celebrating the spirit of individuality and self-expression. Embrace the power of
fashion and embark on a journey to #BeYourOwnBOSS.
About BOSS:
HUGO BOSS is a leading global fashion and lifestyle company in the premium segment, offering high-quality women’s and men’s apparel, shoes, and accessories.
About VF Group
Spanning on more than four decades ago,
VF Group began as a tailoring business, which continued to evolve as a premium and luxury retail company.
They are taking the local apparel market to a whole new level with the upcoming HUGO store within the HUGO BOSS franchise.
VF Group’s belief in quality, attention to detail, and customer focus has led them to secure representation for some of the world’s top fashion Maison’s.
