BOSS relocating to Mercury Mall:

November 3rd 2023

BOSS relocating to Mercury Mall:
VF GROUP  unveils  exciting   brand’s relocation in Malta

Prepare to be captivated by an exciting and transformative shopping experience 

as the world-renowned premium brand, BOSS, unveils its new store in the heart of 

the Mercury shopping district. Operated by VF Group, the BOSS store is moving 

from 2, Ross Street, St. Julian’s to a larger home, symbolizing the brand’s 

commitment to offering an unparalleled and memorable journey for all our 

esteemed guests. 

As the curtains rise on this highly anticipated relocation, we invite fashion 

enthusiasts and trendsetters alike to discover the launch of its womenswear 

collection for the first time in Malta in the new BOSS store. A fusion of design and 

style, this exceptional retail space embodies the essence of the brand’s new visual 

identity, featuring a captivating color palette of black, white, and camel, creating 

a warm yet sophisticated atmosphere that complements the premium collections. 

Customers may learn more about the collections and get outfit suggestions thanks 

to the seamless integration of digital touchpoints. Upon entering the store, there 

will be a spacious seating area and a service counter. Customers are invited to 

experience hospitality the BOSS way by relaxing, and enjoying a drink or coffee. 

With a focus on quality and design, the BOSS brand curates 24/7 looks for both 

men and women, offering a range of clothing from business to smart casual, 

casual wear to athleisure, as well as an array of shoes, accessories, bodywear, and 

hosiery. Boasting an expansive 400 square meters of retail space over one floor, 

the new BOSS store located in the piazza within Mercury will be double the size of 

the original footprint, making it the ultimate fashion destination on the island. 

VF Group, the visionary behind this transformative project, continues its storied 

journey in the world of premium and luxury retail. With the launch of the new 

BOSS store, VF Group takes another stride towards shaping a brighter and bolder 

future for the local apparel market. 

As we prepare to unveil the new BOSS store, we invite everyone to join us in 

celebrating the spirit of individuality and self-expression. Embrace the power of 

fashion and embark on a journey to #BeYourOwnBOSS. 

About BOSS:

HUGO BOSS is a leading global fashion and lifestyle company in the premium segment, offering high-quality women’s and men’s apparel, shoes, and accessories.

About VF Group

Spanning on more than four decades ago,
VF Group began as a tailoring business, which continued to evolve as a premium and luxury retail company.

They are taking the local apparel market to a whole new level with the upcoming HUGO store within the HUGO BOSS franchise.

VF Group’s belief in quality, attention to detail, and customer focus has led them to secure representation for some of the world’s top fashion Maison’s.

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