• Opening and closing of the shop.
  Staff should be prepared to be on the Shop Floor at least 15 minutes before Shop opening time.
  
  
• Always achieve excellent customer service.
  It is crucial to the success of the company. Customers should be treated as individuals with respect and honesty and will be encouraged to achieve their maximum potential. Never discriminate against anyone on any grounds.
  
  
• Meet the daily sales targets.
  Seek sales and have it as your main daily aim.
  
  
• Implement the brand image.
  
  
• Co-ordinate with the Store Manager for the day-to-day running of the store and abide by all instructions given from time to time.
  
  
• Promote positive team spirit.
  
  
• Receive and process new collections.
  
  
• Always use self-motivation and initiative in the store.
  
  
• Ensure high standards of merchandising in the store.
  
  
• Work quickly and efficiently when completing administrative and stock related tasks.
  
  
• Maintain the smooth running of the store in the absence of your manager / superior.
  Good communication is paramount. Communication should always be open and honest.
  
  
• Always wear a staff uniform.
  The staff’s appearance represents the brand’s image and must be always of a high standard. Staff should always wear the current season’s stock on the shop floor. In case the employee terminates her employment during her probation period, the uniform is then to be paid in full by the employee.
  
  

It is the employee’s responsibility to keep oneself updated and in compliance with the company’s policies, procedures and requirements, specifically those policies and procedures directly relating to the duties and responsibilities of a Retail Sales Assistant.