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DECEMBER 6th, 2023

VF GROUP  unveils  exciting  new  store  opening

Prepare to indulge your fashion senses because VF Group has thrilling news for Valletta! The vibrant heart of the capital city is about to welcome a brand-newHUGO store, opening on the 6th of December, promising a haven for fashion enthusiasts and those on the lookout for a fresh wardrobe. 

HUGO, renowned for embracing individual style, will cater to both men and women, showcasing the latest collections with compelling prints, edgy cuts, and clean designs in clothing, accessories, and footwear. Its innovative designs are tailored for those who desire to stand out from the crowd. 

The HUGO store in Valletta expresses a modern and fresh visual approach. The new store concept will include cool architectural features with metallic wall elements and a mix of shiny and brushed-steel surfaces which underline the brand’s contemporary look and feel. The continuity of the signature HUGO red and white also stands out as an unmistakable design element, adding high recognition value throughout the space. 

The 200sqm store will be split into 2 floors and will have unique design features that are inspired by the brand’s innovative spirit and desire to create something truly different. From the minimalist interior to the carefully curated product displays, customers will be immersed in the world of HUGO. 

VF Group, the visionary force behind this transformative project, continues its legacy in the realm of premium and luxury retail. The launch of the  newHUGO store marks a significant step towards shaping a brighter and bolder future for the local apparel market. 

Get ready to embrace individuality and self-expression as we unveil the  new HUGO store. Join us on a journey to #HUGOYourOwnWay and celebrate the power of fashion. 

Follow @vfg_valletta on Facebook, Instagram, and TikTok for the latest updates. 

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About HUGO and HUGO BOSS: 

HUGO, the younger of the two HUGO BOSS brands, provides a platform for self-expression and an authentic way of dressing. Globally engaged and culturally fluent, the brand crafts clothes with individuality and attitude for those who dare to break with convention;
those who set trends rather than follow them.

HUGO BOSS is one of the leading companies positioned in the premium segment of the global apparel market. The group offers collections in 132 countries at around 7,400 points of sale and online in 70 countries via With approximately 17,000 employees worldwide, the company, based in
Metzingen (Germany), posted sales of EUR 3.7 billion in the fiscal year 2022.
Additionally, HUGO-licensed fragrances, watches, eyewear, and kidswear all capture a youthful spirit.

About VF Group

Spanning on more than four decades ago,
VF Group began as a tailoring business, which continued to evolve as a premium and luxury retail company.

They are taking the local apparel market to a whole new level with the upcoming HUGO store within the HUGO BOSS franchise.

VF Group’s belief in quality, attention to detail, and customer focus has led them to secure representation for some of the world’s top fashion Maison’s.

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