‘BORN TO GO’: THE LAUNCH OF A NEW SAMSONITE
Malta, February 2020
Samsonite, the world’s leading luggage and travel accessories brand, recently unveiled its newly-refurbished flagship store at Malta International Airport, celebrating the launch of a striking new identity. Now in its 110th year, Samsonite is younger, bolder, smarter and lighter than ever before, offering hi-tech innovation and metropolis inspired designs. Apart from a new store design, a new feature is the personalisation zone, allowing customers make any item unique with initials and abbreviations.